Help us make the holidays brighter for San Diego Kids!​

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Your company holiday party or family gathering can bring joy to children throughout San Diego County! It’s All About the Kids® welcomes businesses and families to collect new, unwrapped toys for our annual holiday toy drive.

Whether you organize an office collection, invite holiday party guests to bring a toy, or shop together as a family, your generosity can help a child feel remembered and celebrated. ❤️

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🎄 A Tradition of Giving Since 1997

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Our CEO, Angela Brannon-Baptiste, has been collecting toys since December 1997, bringing people together to brighten the holidays for children and families.

We share the toys we collect with other children’s charities throughout San Diego County, extending the joy through community partners who help get gifts into the hands of kids who need them.

 

❤️ What Your Generosity Means

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“Thank you so much. This is such a gift to receive these wonderful toys to give to our kids. Without these, I don't know what I would do.” — Sandra, mother of 4 in San Ysidro

 

🎁 Businesses, Individuals and Families Wanted!

 

Getting involved is simple:

• 📝 Click on the link below and complete the form to let us know you’d like to collect toys.

• 🏢 Gather your coworkers, customers, friends, or family.

• 🧸 Collect new, non-violent, unwrapped toys—no guns, please!

• 🎉 Turn your holiday celebration into an opportunity to give.

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Ready to spread some holiday joy?

Click on the link below to join our 2026 toy drive!

 

 

 

 

Together, we can make the holidays brighter—one toy and one smile at a time. ✨