Since 2004, the It's All About the Kids programs have impacted the lives of hundreds of thousands of kids in San Diego.

 

Through our Feed The Kids! program, It's All About the Kids® bridged the weekend food insecurity gap for children that live in impoverished neighborhoods. We provided up to 40 pounds of fresh and canned fruits, vegetables, pasta, rice, beans, cereal and other non-perishable items to needy families through delivery, at pop-up distributions and at mini-pantries. We also provide diapers, wipes and period products. 

​

After nearly 21 years, Co-founder and President of the Board of Directors, Angela Brannon-Brannon retired in 2024.  The Board of Directors decided in 2024 to also retire the charity.  

​

​