22 Years Strong: Give $22 to Power FOOD HELP NOW SD for San Diego Kids

22 YEARS STRONG!

Since we were founded in 2004, It’s All About the Kids® has impacted the lives of hundreds of thousands of San Diego children. In 2017 we launched Feed the Kids, making sure no child had to go hungry by providing over 4 million nutritious meals and we are setting our goals higher.

On April 23, 2026, we celebrate our 22nd anniversary — and we’re asking you to be part of the next chapter.  Make an investment of $22 for 22 years.

Every single dollar powers FOOD HELP NOW SD — our brand-new, free online directory built specifically for families with children in San Diego County. FOOD HELP NOW SD is a simple, easy-to-use tool that helps parents and caregivers instantly locate:

• Emergency food pantries

• CalFresh, Sun Bucks and WIC assistance

• Low-cost meal recipes

• Tips for growing food at home

• GET AHEAD - GED and Job Training Resources

• Coming soon: Coupons & Deals

All in one place, with a zip-code search and live map. 

Why This Matters Right Now

Over 217,000 children in San Diego County face food insecurity. Our Feed the Kids program has already directly provided millions of meals, but we want to do more. FOOD HELP NOW SD takes us from providing food to empowering families to find food and tools to improve their lives — quickly, easily, and with dignity.

Your $22 gift on our 22nd birthday is the perfect way to say:

“San Diego kids matter. And we’re not stopping now.”

Every donation is tax-deductible. 100% of your gift during this campaign goes directly to building and maintaining the FOOD HELP NOW SD directory.

Share the love and help us spread the word:

#22For22 #FOODHELPNOWSD #WeFeedTheKids #ItsAllAboutTheKids