Since 2004, It's All About The Kids® Foundation [IAATK]  has done many things for over 16,000 children in San Diego and Baja Mexico. This includes collecting and distributing over 30,000 toys and educational materials, teaching life skills to hundreds of San Diego homeless youth, and provided essentials for hundreds of children in orphanages in Baja Mexico. Since September 2017, IAATK's focus has been  ONE THING - to FEED THE KIDS.   

In California, 59% of children are on lunch assistance and receive free lunch. At many of the schools in San Diego, the number is as high as 99%. IAATK wants to help working families whose are struggling to feed their children. Your kids need food in order to grow, learn and succeed.  


The It's All About the Kids® Foundation bridges the weekend food insecurity gap for children in impoverished neighborhoods. We Feed The Kids! We provide up to 40 pounds of fresh and canned fruits and vegetables, pasta, beans, rice, cereal, and other non-perishable food items EACH WEEK to needy families at our Feed The Kids Food Pantry in Barrio Logan. Each week an average of 6,000 to 9,000 meals are provided.

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Your generous one-time or monthly investment will FEED THE KIDS! For just $15, you can provide DINNER EVERY NIGHT for a child for a month. And if you make a monthly investment for a year, you are providing DINNER EVERY NIGHT FOR THE ENTIRE YEAR.  Your generosity will keep our program going and enable us to expand and FEED MORE KIDS! 

January 10, 2020


We are so excited!  The donations are in and have been counted!  Over 3,341 meals were donated from purchases of the Mahi Elote Taco and monthly Give Back Weekends!  We are so thankful and excited for 2020 and more enjoying more tacos! 


January 1, 2020

IAATK is proud to announce a new partnership with The Gutsy Mama Project. Creator Julie Moe is a long time supporter and volunteer for IAATK and she has developed a new and amazing on-line course to give mothers an alternative. Her course helps moms start their own suc...

December 18, 2019

IAATK is so proud to announce a new project with RMD Group. Since their inception, the restaurant group has supported IAATK through hosting fundraisers, happy hours and other events.

When guests visit Rustic Root and purchase the Lobster Pappardelle, RMD Group will dona...

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© 2018 by It's All About The Kids®