At It’s All About the Kids ® Foundation, we believe no child should ever go to bed hungry. That’s why we created FIND FOOD   — a completely free, easy-to-use San Diego County Food Directory made just for families with children! Whether you need emergency food today, help with CalFresh, recipes or money-saving grocery deals, FIND FOOD puts everything in one simple place so you can get support quickly and with dignity. What is the FIND FOOD Directory? FIND FOOD is a live, u

We have some exciting news! We are launching something HUGE on April 2, 2026, so stay tuned! Together, We Feed the Kids!

For the sixth year in a row, San Diego Downtown Ace Hardware and Hillcrest Ace Hardware helped make Christmas brighter for families across San Diego. Thanks to their generosity, children throughout the community received wonderful holiday toys. This year’s donations supported VFW 7420, RISE, the Marlow B. Martinez Foundation, Bell Elementary, and Kimbrough Elementary—more than 1,030 toys  in all. Over the past six years, these two Ace Hardware stores have donated more than 10