Jumping to help kids succeed!

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Posted 03.17.2014 in Fundraising Events, News

Do you skydive?
Bungee jump ?
Is it on your bucket list?
Do you want to face your fear of heights?

If yes, then join us !

On June 14, 2014 in Balboa Park,
the It’s All About the Kids® Foundation
is joining DARE ME 4 CHARITY !
Supporters will jump off a tall platform onto an inflatable to win thousands of dollars in prize money!
Dare Me 4 Charity is a national televised show that showcases charities!

The more jumpers we have, the better our chances of winning!
There will also be donation and online voting campaigns when the show airs in September.

Each ticket is $15 and includes 3 jumps!

It’s All About the Kids Named #2 Children’s Charity in San Diego

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Posted 03.17.2014 in News

The It’s All About the Kids Foundation is happy to announce that we have been chosen as the #2 Children’s Charity in San Diego, according to www.hauteliving.com. The Miami based internet site that  highlights the best of everything in major cities.

“The national recognition that our charity is receiving is a testament to the good work that the board and Angela have done over the years.  We should all be proud that our organization never sought recognition but only focused on doing good work for those in need in San Diego.” said Shawn Heyl, It’s All About the Kids President and Co-Founder. “Every once in a while we find ourselves involved in a business or organization that we really can be proud to be a part of and that really makes a difference.  ”

Read the article at www.hauteliving.com . Posted 2010.

Operation Birthday Cake

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Posted 02.20.2014 in Fundraising Events, News

It’s All About the Kids® invites ALL OUR SUPPORTERS to be a part of OPERATION BIRTHDAY CAKE!

In July 2012, Lisa Kogan and Mark Barneburg contacted IAATK with this awesome idea…they didn’t want presents, they wanted to help our charity! In 2013, our top fundraiser was Sage Weiss, age 3..our youngest fundraiser! CLICK HERE FOR MORE INFO ON SAGE !

So, have you ever thought…”I don’t want presents, instead, I want to do something good”?


We are asking SUPPORTERS to JOIN OUR TEAM and raise $100 during their Birthday Month!

It’s All About the Kids® helps over 1500 children from Southern California and Baja Mexico by creating unique programs and activities to build self esteem, prepare for college and teach that life is limitless! WE HELP KIDS SUCCEED!

The money raised through OPERATION BIRTHDAY CAKE will be used for :

Shoes and clothing
Toys from the Heart [Toys and educational materials]
Difference for a Day Activities [monthly outings and programs]
Difference for a Week College program [supporting previously homeless students who are in succeeding in college]
Difference for a World [providing necessities to orphans in Baja Mexico]
Other special projects and activities to enhance the lives of less fortunate children


Prizes for the top fundraisers!

The fundraiser who raises the most will receive a Birthday Party planned by Angela Brannon of Partying for a Purpose [Value $5000].

OOH Fashionista Boutique Monthly Shopping Party

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Posted 02.19.2014 in Fundraising Events, News

OOH Fashionista Boutique Monthly Shopping Party to benefit It’s All About the Kids® Foundation

Join Ooh Fashionista Boutique and Partying For a Purpose the FIRST WEEKEND of every month!

Shop til you Drop and 20% of your purchase will donated to the It’s All About the Kids® Foundation and their Difference for the World Program. 100% of the proceeds will go to help orphanages in Baja Mexico. The money will go towards a new stove, refrigerator, food, medical supplies, and even running water!

Everything in the boutique is UNDER $50! Clothes, jewelry, purses and more!


Friday Feb 28- Sunday March 2

Friday April 4- Sunday April 6

Friday May 2 – Sunday May 4

Friday June 6 – Sunday June 8

Saturday July 5 – Sunday July 6

Friday August 1 – Sunday August 3

Friday September 5- Sunday September 7

Hours: Friday 10-7, Saturday/Sunday 10-5

OOH Fashionista Boutique
111 Chesterfield Dr. Suite 117, Cardiff-by-the-Sea, California 92007

THANK YOU Hortencia Moore!

10 Year Anniversary Party for It’s All About the Kids® Foundation

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Posted 02.08.2014 in Fundraising Events, News

Partying for a Purpose Presents
It’s All about the Kids® Foundation 10 year Anniversary Party
Saturday, April 12, 2014
At The Vault

Join us for a fantastic night of hosted food, desserts, drinks and fantastic entertainment!

We will also be honoring the following stellar sponsors with our Taking Care of Business Award

Peter Aufsesser
Theresa Dimapilis
Ron Morabito of V Group
Leo Ossovski of St Petersburg Vodka
Robert and Amber Esparza
Gus Thompson

Entertainment by:
DJ Scott Roberts
DJ Jason Scott
Jason Whitmore on Sax
Mark DeMascole on Drums

Platinum Sponsor:
Sycuan Band of the Kumeyaay Nation

Gold Sponsors:
The Agency San Diego
Moments of Your Life Photography
V Group

Silver Sponsors:
Sprinkle Me Desserts
Charitable Organic Sweet
St Petersburg Vodka
Dos Armadillos Tequila
Ninkasi Beer Company
Fat Cat Beer Company
Good Head Beer
Henebery Celebrated Whiskey
Etchings Expressions
Trattoria Fantastico

Cocktail Attire
Invitation Only. For Invitation Consideration, please email Angela at Itsallaboutthekids.org

Tilted Kilt Downtown 6 Year Anniversary to benefit It’s All About the Kids®

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Posted 02.07.2014 in Fundraising Events, News

Tilted Kilt Downtown 6 Year Anniversary to benefit It’s All About the Kids®
April 25, 2014
At Tilted Kilt Downtown San Diego
310 10th Ave, San Diego

Join us for fun ! Live music all night and hosted drinks from 7pm-8pm. Raffle with amazing prizes.
Cover charge to benefit It’s All About the Kids®.

A Celebration and Luau honoring a Career of Service for Dr. Peter M. Aufsesser – April 27, 2014

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Posted 02.06.2014 in Fundraising Events, News

It’s All About The Kids® Foundation is pleased to announce

“A Celebration and Luau honoring a Career of Service for Dr. Peter M. Aufsesser”

When: April 27, 2014
Where: Marina Village: Captains Room
Time: 5:30pm-10:00pm
Dress: Hawaiian or Beach Attire
Cost: $125 early bird/ $140 after April 5, 2014

Table of [8] – $1000
Sponsor Table of [8] – $1200
Includes Sponsor name in Program and on this website page


Dr. Peter M. Aufsesser, Professor Emeritus from San Diego State University and currently the Director of Development and Board Member of the It’s All About The Kids® Foundation. Please join us in honoring Dr. Aufsesser for his service to so many individuals and groups across a career in San Diego that spans 40 years. Probably best known for being the Founder of the Fitness Clinic for Individuals with Disabilities, that is just one facet in Dr. Aufsesser’s commitment to helping other. In addition to individuals with disabilities Dr. Aufsesser has enhance the lives of student, teachers, administrator, local community groups , professional organizations and soccer programs across youth, high school and college. Dr. Aufsesser has been in leadership positions in every endeavor he has participated.

The Celebration will include:
Traditional Hawaiian food and drinks
Program honoring Dr. Aufsesser
Entertainment by Tipanie O Patitifa
Silent Auction and Raffle

All proceeds benefit the It’s All About The Kids® Foundation, a 501c[3] non profit organization that creates and provides new and innovative programs to benefit children’s charities and enhances the lives of less fortunate children. They help kids SUCCEED! They help over 1000 children that are impacted by HIV/AIDS, homelessness, neglect, abuse and crime in Southern California and Baja Mexico.


10th Life Skills Scavenger Hunt January 25, 2014

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Posted 01.06.2014 in News, Programs

For the 10th year, It’s All About the Kids™ Foundation will host the Life Skills Scavenger Hunt for the Toussaint Acedemy on January 25, 2014 ! Teams of teens will work together to acquire Life Skills including getting a job, registering for school and financial aid, opening a bank account, leasing an apartment, getting utilities hooked up, buying groceries and much more!

Check us out on San Diego Living !

Our sponsors include USE Credit Union, Coca-Cola, Whole Foods, Health Insurance Advocates and Moments of Your Life Photography.

Volunteers are wanted for this great event. Want to become a banker, grocery clerk, Child Protective Services rep for a day? Make a Difference for our teens! To volunteer, please CLICK HERE TO EMAIL ANGELA.

CLEAN OUT YOUR CLOSETS! 2014 Clothing and Diaper Drive!

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Posted 12.21.2013 in News, Programs


It’s All About the Kids™ Foundation for
Children in Orphanages in Tijuana

Thank you to everyone who donated to the 2014 Clean Out Your Closets Clothing and Diaper Drive!

We collected over 50 bags of clothes and shoes! Thank you so much! We always accept donations! So please contact us at Angela at itsallaboutthekids.org !

Orphanages helped:
• Rancho El Milagro Children’s Home
• Hogar Buena Vida Orphanage
• Casa de Paz Orphanage
• La Tribu Orphanage

• New Diapers [all sizes]
• New or gently used Shoes [all sizes]
• New or gently used Clothes [all sizes] –shirts, pants, coats
• New Underwear and Socks [all sizes]
• Toiletry items [shampoo, conditioner, soap, hair brushes, hair accessories]

Thank you to our donation locations!

Ooh Fashionista Boutique – 111 Chesterfield Dr. Suite 117, Cardiff-by-the-Sea, Open Mon – Fri: 10:00 am – 7:00 pm, Sat – Sun: 10:00 am – 5:00 pm – Join us here the first weekend of every month for shopping ! Ooh Fashionista Boutique will donate 20% of what you spend to our cause! CLICK HERE FOR MORE INFO!

Partying for a Purpose Headquarters

KNB Printing Solutions – 3643 El Cajon Blvd. San Diego, CA 92104
Open: Mon-Fri 10am-5pm

For more info, please contact Angela@ItsAllAboutTheKids.org

Holiday Toy Donation Locations, Toy Drives and Parties and Info for 2013

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Posted 12.20.2013 in News

Each year, It’s All About the Kids™ collects and distributes over 1500 toys to kids in San Diego and Baja Mexico!   Thanks to everyone who made the 2014 Holiday Toy Drives Happen! Below are the highlights of the toy drives!

Check out our cool Video Press Release!

CLICK HERE to view!

Thank you to Televison Tijuana for filming a segment on our charity ! Thank you to Grecia Contreras Cornejo and Andres!
And to volunteer Eva Serrano!


Here is our video from the Dec 23, 2013 Toy Drive at Tilted Kilt with special guest Shawne Merriman!

Thank you to PLATINUM Sponsors :
John R Mabee of Golden Eagle Farms
USE Credit Union
The Scuitto Team First Cal

Thank you to GOLD Sponsors:
Herca Solar
The Scuitto Team First Cal
Jason Smith State Farm
Pete Aufsesser
Theresa Dimapilis and Moments of Your Life Photography
USE Credit Union
Big Block Realty
North San Diego County of Realtors
CSDA Design Group

Thank you to the companies who held toy drives in their offices:

Club Pilates Mission Gorge
Peregrine Realty Partners
Lockhead Martin
Avoya Travel
Pediatric Chiropractic Clinic of Encinitas
PJHM Architects
Emerald Connect
D3 Technologies
Church of Swedenborgian
The Pier

Thank you to the companies and families that Adopted a Family:
Synergy Housing
Girls Weekend Girls
Gardella Family
LMI Aerospace
Fire and Rescue Team of City of San Diego


USE Credit Union in La Mesa -8697 La Mesa Blvd (at Glen St) La Mesa, CA 91941
Ooh Fashionista Boutique- 111 Chesterfield Dr. Suite 117, Cardiff-by-the-Sea, California 92007
Real Deal Furniture & Mattress – 8841 Clairemont Mesa Blvd San Diego, CA 92123
Chuck Jones Gallery – 232 5th Ave (between L St & K St) San Diego, CA 92101
Groom The Salon – 1136 7th Ave [between C St and B St ] San Diego, CA 92101
Paul Mitchell The School San Diego 410 A Street Downtown San Diego, CA 92101
Miller’s Field 4465 Mission Blvd. San Diego, CA 92109
Taste and Thirst – 714 5th Ave, San Diego, CA 92101
Solterra Winery & Kitchen – 934 N Coast Highway 101, Encinitas, CA 92024


November 29, 2013 7pm-10pm – Partying for a Purpose Holiday Toy Drive and KICK OFF Party at the Cat Eye Club ! Thank you so much to Cat Eye Club and St Petersburg Vodka! Thank you to our guests who helped us KICK OFF the 2013 season!


December 4, 2013 7pm-10pm 5th Annual Toy Drive and Party at the White Box Contemporary hosted by Alexander Salazar Fine Art, The Scuitto Team at FirstCal, State Farm Jason Smith and Partying for a Purpose . Thank you to our hosts, sponsors and over 150 guests who enjoyed complimentary food from Trattoria Fantastico, China 2 and Pretzel Crisps, desserts from MEZE, cookies baked by Toussaint Academy and sponsor Elizabeth O’Daly. The night was a blast with Unique cocktails from Please & Thank You Liquor Bar featuring St Petersburg Vodka and others, wine from Etchings Expressions, Beer from Good Head Beer and Nikasi Brewing Company and a tasting from XB Sex on the Beach.

Sponsors include: Big Block Realty, Internet Titans, Moments of Your Life ~ Photography sm, Loud Media, The Agency San Diego, St. Petersburg Vodka, X.B Sex On the Beach, Etching Expressions, Coastal Networking Group, Trattoria Fantastico, Bobby Martins, MEZE, Belly Up, Ninkasi Brewing Company, Will You Marry Me Photography, Please & Thank You Liquor Bar and Coca-Cola

Dec 6, 2013 6:30pm-9:30pm Holiday House presented by San Diego Association of Realtors . Thank you to SDAR for a great night and to Christina Thomas for hosting the event in a gorgeous $5.4 million dollar estate!

Dec 7, 2013 12pm-9pm Toys for Tacos at PB Fish Shop – donate a toy and get a FISH TACO! Thank you to PB Fish Shop !

Dec 8, 2013 1pm-4pm Toy Drive and Shopping Party at OOh Fashionista Boutique . What a fabulous afternoon! Host Kristy Salazar gave demonstrations with Belloccio Airbrush Makeup and guests snacked on Pretzel Crisps and fancy desserts! Ray was our bartender making Bacon Vodka Bloody Marys and Sangria featuring wine from Etching Expressions. Thank you to owner Hortencia Moore for donating 10% of the sales as well as offering guests 10% off of the otherwise fantastic price [everything in the store is under $50!!]

Dec 10, 2013 7pm-10pm 2nd Annual Ugly Sweater Party at RA Sushi Thank you RA Sushi for a great night! Urban Angels joined us for a fun night of sushi and giving back. Thank you to raffle sponsors RA Sushi, UBER, ELiveLife, Titled Kilt and San Diego Limo Transfers.

Dec 13, 2013 7pm-10pm Holiday Toy Drive and Party at Chuck Jones Gallery . Thank you so much to Chuck Jones Gallery! What a great night!
Also Thank you to our sponsors:
Chuck Jones Gallery, Moments of Your Life ~ Photography sm, Kamikaze 7, MEZE, Coca-Cola, Etching Expressions, Ninkasi Brewing, St. Petersburg Vodka, V Group, Good Head Beer, DJ Scott Roberts, Vitamin Water, Downtown Dolls and Club VIP!
Special guest James C Mulligan who was signing his Disney Holiday work of art!

Dec 15, 2013 5pm-19pm Peter Herlan’s Parade of Lights and Toy Drive. Private Party. Thank you to Peter for hosting another great year ! Thank you to Andrea of Brian’s 24 for the delicious food!

Dec 17, 2013 and Dec 21, 2013 8pm-2am Taste & Thirst 5 year Anniversary Industry Party for Bar and Industry Party! And the second party was for the 5 year Anniversary and Rodney Daylamy’s birthday! Thank you to the Daylamy Family who included It’s All About the Kids™ !

Dec 19, 2013 6:30pm-9:30pm Young Executive Council Naughty or Nice Party at the University Club with a Toy Drive for the It’s All About the Kids™ Foundation. Donors received a $100 gift cards to La Jolla Cosmetic Laser Clinic and a welcome cocktail from St Petersburg Vodka, champagne from Etchings Expressions and Cran-Apple Raspberry from Coca Cola. Thank you to elves Jeana Wallace and Diana O’Campo who volunteered!

Dec 23, 2013 5:30pm-9:00pm Monday Night Football and Toy Drive at Tilted Kilt Downtown with Former NFL Pro-Bowler Shawne Merriman. What an amazing night ! Photos, raffle and silent auction! HUGE thank you to Shawne for his generosity of donating toys and being our special guest! Check out the great photos at www.momentsofyourlifephotography.com!

Sponsors for the Toy Drive Parties include St Petersburg Vodka, X.B Sex on the Beach, Etchings Expressions, Bobby Martins, Kristy Salazar, Good Head Beer, Trattoria Fantastico, Ninkasi Brewing Company, Sprinkle Me Desserts, V Group, Big Block Realty, Internet Titans, Moments of Your Life Photography, Coastal Networking Group, Belly Up, Loud Media, Coca Cola, DJ Scott Roberts, UBER, La Jolla Cosmetic Laser Clinic, Belloccio Airbrush Makeup, Kamikaze 7, Meze Restaurant, Please & Thank You Liquor Bar, Sunnyside Physical Therapy, King of Happy Hour, Pretzel Crisps, Side Bar, Sushi Deli and The Agency San Diego.

100% of the toys and proceeds will be donated to the It’s All About the Kids™ Foundation.  Partner charities include Christie’s Place, Euinme, Crime Victims Fund, Trevor’s Toy Box, Toussaint Academy San Diego, Serra Mesa Food Bank, Center for Employment Training and Storefront and Takewing, programs of San Diego Youth Services.  In Baja Mexico, through the charity Santa Caus, the Foundation also supports Rancho El Milagro Children’s Home, Hogar Buena Vida Orphanage and Casa de Paz Orphanage.


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