It’s All About the Kids® Sunday Game with the San Diego Gulls

It’s All About the Kids® Sunday Game with the San Diego Gulls

Sunday, April 3, 2015 3pm at Valley View Casino Center on Sports Arena in San Diego !

What an amazing day! Thank you so much to the San Diego Gulls! 100 kids and supporters cheered for our Gulls!

And a HUGE THANK YOU TO OUR SPONSORS Real Deal Mattress and Hardcore Fitness San Diego!

Because of their generosity, we were able to bring 100 kids and supporters to the game, and the kids even got to skate on the ice after the game!

After the game, we were able to go on the ice to recreate this photo!
For more photos, CLICK HERE!

Operation Birthday Cake 2016

It’s All About the Kids® invites ALL OUR SUPPORTERS to be a part of OPERATION BIRTHDAY CAKE!


Fundraising Websites – Crowdrise

It’s All About the Kids® invites ALL OUR SUPPORTERS to be a part of OPERATION BIRTHDAY CAKE!  


The money raised through OPERATION BIRTHDAY CAKE will be used for :

***The “It’s My Birthday Party” for 75 kids from the Serra Mesa Food Pantry in March 2016
***Toys from the Heart [Toys and educational materials]
***Difference for a Day Activities for teens at the Toussaint Academy [monthly outings, financial literacy and self esteem programs]
***Difference for a Week College program [supporting previously homeless students who are in succeeding in college] 
***Difference for a World [providing necessities to Rancho Milagro Orphanage in Baja Mexico]
***Other special projects and activities to enhance the lives of less fortunate children

In July 2012,  Lisa Kogan and Mark Barneburg contacted IAATK  with this awesome idea…they didn’t want presents, they wanted to help our charity! In 2013, Sage Weiss was our youngest fundraiser. She and her Mom, Kristen raised over $1500! 

Want to do more than just donate? 

So, have you ever thought…”I don’t want presents, instead, I want to do something good”?


We are asking SUPPORTERS to JOIN OUR TEAM and raise $100 during their Birthday Month!  

It’s All About the Kids® helps over 1600 children from Southern Caliornia and Baja Mexico by creating unique programs and activities to build self esteem, prepare for college and teach that life is limitless!  WE HELP KIDS SUCCEED! 


Prizes for the top fundraisers!

 Each calendar year, the fundraiser who raises the most will receive a Birthday Party planned by Angela Brannon-Baptiste of Partying for a Purpose [Value $2500].

Thank you to Sycuan Band of the Kumeyaay Nation !

As posted in East County Magazine
East County News Service

December 21, 2015 (El Cajon, CA) – Thirty local charities received over $75,000 in donations from Sycuan at a Gift Giving Ceremony on December 10th, an event that started back in 2006. Each member of Sycuan’s leadership team, comprised of elected tribal council members, the casino executive management team and the casino directors, had the opportunity to each select a charity of their choice to support. All 30 charities were present at the event that took place in Paipa’s Buffet, where they had the opportunity to speak to the group about their cause and receive their monetary donation.

“The Gift Giving Ceremony is one of the biggest highlights of the year here at Sycuan. We are proud to empower the leaders of the tribe, resort and the casino to make a difference in the community,” said Cody J. Martinez, Chairman of the Sycuan Band of the Kumeyaay Nation. “Many of the charities invited to the Gift Giving Ceremony are big partners of ours throughout the year. Others are charities that Sycuan will help for the first time which enables us to broaden our reach in terms of charitable involvement within the San Diego community.”

The Gift Giving Ceremony began nine years ago as another way to give back to important causes during the holiday season. The tribe and the casino are philanthropic leaders in the community year around, contributing monetary or in-kind donations to over 700 organizations in the last year alone. In 2015, the group celebrated a milestone partnership with Susan G. Komen by providing the largest team in history to participate in the annual Race for the Cure.

Members of the Sycuan Band of the Kumeyaay Nation have resided in and around the foothills of the Dehesa Valley for nearly 12,000 years. Today they are a modern government, providing public services to their members, employees and neighbors. The Sycuan Tribal Government operates one of the region’s premier Indian gaming and resort facilities, the Sycuan Casino and Resort. The Sycuan Tribe demonstrates its strong commitment to the San Diego region through the support of hundreds of civic and charitable organizations.

The tribe, through the Sycuan Tribal Development Corporation (STDC), also seeks to reinvest back into the San Diego community with a progressive business development effort. To date, STDC has purchased the former Singing Hills Country Club and the historic U.S. Grant Hotel, is an investor in Hotel Solamar near Petco Park and is owner/developer of the Marina Gateway Hotel and Conference Center in National City. Combined, these enterprises now employ nearly 4,000 San Diegans.

For more information about Sycuan Casino, visit; for more information about the Sycuan Band of the Kumeyaay Nation visit,


Angela Brannon-Baptiste (Its All About the Kids), Sycuan Chairman Cody J. Martinez

Larry H Miller Group of Companies is the Best!

Huge Thank you from all of us at the It’s All about the Kids® to the Larry H Miller Group of Companies and Allied PRA. We are so grateful to receive bikes, red wagons and school supplies . They were then shared with three partner charities. The Larry H. Miller Group of Companies could have taken their team to a resort to relax but instead, they opted to have a team building event where they put together every bike, red wagon and bag of school supplies. What great gifts for our kids!  The gift of FREEDOM!
Thank you to Board Directors Robert and Amber Esparza for accepting and facilitating! Thank you to Christopher Gardner for help in transportation as well! Thank you to Board Directors Angela Brannon-Baptiste and Amber Esparza who were able to be a part of the bike giveaway with the Serra Mesa Food Pantry.  The kids were totally surprised!  After receiving her bike, one young girl asked, “Can I keep it?”  Thank you over and over!

Want to do something amazing like this with your company and our charity?  Contact us!

2016-01-19 11.57.26









Paints Uncorked at Tap & Press

February 2, 2016  7pm-9pm at Tap & Press

What a fun night with wine, paint, food and drinks! A professional Artist led our group to recreate the event’s featured painting while we enjoyed music, socialized and ordered from the food and drink menu at Tap & Press! Awesome wine and great beers too!


Featured Painting: “Peacock”


Originally created for Paints Uncorked by Mikaela McLeish




Paints Uncorked will be donating a portion of the ticket revenue to benefit It’s All About The Kids®

Tap & Press is at 540 University Ave, San Diego, CA 92103



SD Charger Keenan Allan and Legoland Hosts It’s All About the Kids®

On December 21, 2015, San Diego Charger Keenan Allen and Legoland teamed up together and invited the It’s All about the Kids® Foundation for a fun day at Legoland!  Over 50 kids and their families played in the snow with Keenan, and then received toys from Legoland!  The families were then given a healthy snack and invited to stay for the day!

Thank you so much to Keenan Allen, LaChica Sports and Legoland for this awesome day! Photos by Chris Brake Photography.   For more photos, CLICK HERE!

IMG_4274 IMG_4305


Gemological Institute of America, Inc. Toy Drive 2015

Huge Thank you to the wonderful folks at the Gemological Institute of America, Inc. for choosing It’s All About the Kids® and Dress for Success for your generosity ! The GIA family held  an awesome toy drive,  clothing, shoe and accessory drive and fundraising campaign in December 2015.   What an honor to be in such great company!  Read the Press Release !

gia group 2015Stephen Morisseau, GIA’s director of corporate communications; Veronika Janis, GIA’s senior coordinator of corporate events and meetings; Angela Brannon-Baptiste, co-founder and president of the Board for It’s All About the Kids Foundation; Sylvia Evans-McKinney, founder and executive director of Dress for Success San Diego; and Susan Schindelar, GIA’s vice president of global marketing. Photo by Emily Lane; © GIA


YumEarth Donates to It’s All about the Kids®

Huge Thank you to YumEarth for donating 80 cases of jelly beans, organic lollipops, and gummy bears to our charity! The delicious candy was shared with our partner charities Toussaint Academy, Christie’s Place and Storefront [a program of San Diego Youth Services] and Volunteers of America.
YumEarth is the #1 Organic Candy in America! Two dads with young children, founded YumEarth out of their commitment to feed their families a diet rich in delicious honest foods. We are so grateful to receive your generosity!
Thank you to Chef Christopher Gardner of Volunteers of America for helping with transportation!
2015-12-21 16.47.213 & 4oz  YumEarth Beauty Shot
Beauty Shot - Sour Beans 01