Bolt’n Back to School with SD Charger Branden Oliver



Thank you so much to San Diego Chargers Running Back Branden Oliver for hosting our  Bolt’n Back to School Party !   Over 100 kids from the Serra Mesa Food Pantry, San Diego Rescue Mission and Second Chance received backpacks, lunch boxes, and school supplies.  Branden helped the kids choose their items and then joined them for some catch with the football!   All the kids received sight and medical screenings, a great lunch and games as well!

Thank you to Luisa and everyone at Serra Mesa Food Pantry for hosting the party at the Pantry.
Thank you to everyone who helped make this day amazing! Thank you to  Board Directors Amber Esparza and Pete Aufsesser, and volunteers Susan Locklear, Kristy Salazar, and Ana and Destiny Fuentes.


Thank you to  our awesome sponsors!

Branden Oliver

LaChica Sports

UC San Diego Health

San Ysidro Health Center

American Heart Association

Aero Drive/Murphy Canyon Jersey Mike’s

Long Island Mikes Pizza

WINK Women in Networking Know

Hollie Davis-Allen of Liberty Mutual

Rebecca Kelly

Nico Belo

Julie Harte

Tyler Orion

Tanja Porter

Lisa Whalen

Ollie Wheeler

Dana Rowley and My Personalized Pencils

Pete Aufsesser





Partying for a Purpose Lounge at the US Sand Sculpting Challenge on Labor Day Weekend


Thank you to everyone who joined us at the Partying for a Purpose Lounge at The US Sand Sculpting Challenge and Dimensional Art Expo on Labor Day weekend on the B Street Pier [Cruise Ship Terminal Pier]!

This amazing event was held Labor Day Weekend! September 2-5, 2016 9am-7pm

The US Sand Sculpting Challenge and Dimensional Art Show was named one of the top 20 Seaside Festivals in the world by American Express! Over 15 unique sand sculptures on the Pier! Amazing art, food trucks, games for the kids and our Partying for a Purpose Lounge!

p4p lounge 12 x 12Thank you to our awesome sponsors: Anheuser-Busch, Etchings Expressions, St Petersburg Vodka, East Village Tavern & Bowl and Red Bull!

Thank you to our fantastic volunteers!  Big Shout out to our teams from Northwestern Mutual and Blank Slate Creative Studio!

100% of the proceeds from the alcohol sales was donated to It’s All About the Kids®!

CLICK HERE for more photos! 



P4P Lounge 12x12"

13th Annual Champagne & Purses Party June 28, 2016


13th Annual Champagne & Purses Presented by Partying for a Purpose

At the University Club

On Tuesday, June 28, 2016 at 7pm-10pm

Our Fabulous Hosts Include:

Meeshie Nguyen
Lisa Vomero-Inouye
Gina Linn Espinoza
Ana Padilla
Jeana Wallace
Rowena Serafez
Kristy Salazar
Jessica Gonzales
Angela Brannon-Baptiste

Join 150 of San Diego’s finest ladies as we raise money and collect donated items for high school girls and their prom! We will enjoy complimentary tastings from St Petersburg Vodka, Henebery Celebrated Whiskey and wine and champagne from Etching Expressions with delicious food from the University Club. Delectable desserts from Sprinkle Me Desserts and Brilliant Treats will also be served! And, networking with San Diego’s finest women!

The highlight of the evening is the fashion show featuring Hat Diva with styling by Kotton Candy Co.
Our Fashion Show stars our amazing Hosts!
Entertainment by El Watusi and DJ Scott Roberts with Jason Whitmore on Sax
Photos by Chris Brake Photography and John Campbell
Raffle and Auction


Ladies, please purchase a ticket and also bring new or gently used shoes, jewelry or a purse to be donated to our high school girls for Prom. No dresses are needed this year.

VIP Tickets include: A reserved seat for the fashion show and a VIP Goody Bag from our awesome sponsors.

ATTIRE: Black and White

Sponsorships available, Sponsor letter for Champagne & Purses June 2016.

21 and Up Only.
Valet is available after 5pm for $15. Self Parking after 5pm for $10.
University Club is located at 750 B Street 34th Floor, San Diego 92101

Since 2004, it’s All about the Kids Foundation has hosted Prom for the Toussaint Academy. We provide everything including flowers, photos, DJ, food, transportation, suits, shoes..the works! All the teens are invited to the Prom, so everyone is able to enjoy Prom, regardless of popularity. The Prom is held on August 3, 2016 because all the students live at the Academy so we can have it anytime of year and the weather in August is always beautiful! If you would like to volunteer at the prom, please contact events @

Photo by JWT Photography

Art and Philanthropy!

JUST FREAKing ART was so much fun! Held on May 14, 2016 at Blank Slate Creative Studio!

Thank you to our sponsors! St Petersburg Vodka and Etchings Expressions!


Blank Slate is located at 2110 Hancock Street, Suite 201, San Diego, CA 92110

It’s All About the Kids® Sunday Game with the San Diego Gulls

It’s All About the Kids® Sunday Game with the San Diego Gulls

Sunday, April 3, 2015 3pm at Valley View Casino Center on Sports Arena in San Diego !

What an amazing day! Thank you so much to the San Diego Gulls! 100 kids and supporters cheered for our Gulls!

And a HUGE THANK YOU TO OUR SPONSORS Real Deal Mattress and Hardcore Fitness San Diego!

Because of their generosity, we were able to bring 100 kids and supporters to the game, and the kids even got to skate on the ice after the game!

After the game, we were able to go on the ice to recreate this photo!
For more photos, CLICK HERE!

Operation Birthday Cake 2016

It’s All About the Kids® invites ALL OUR SUPPORTERS to be a part of OPERATION BIRTHDAY CAKE!


Fundraising Websites – Crowdrise

It’s All About the Kids® invites ALL OUR SUPPORTERS to be a part of OPERATION BIRTHDAY CAKE!  


The money raised through OPERATION BIRTHDAY CAKE will be used for :

***The “It’s My Birthday Party” for 75 kids from the Serra Mesa Food Pantry in March 2016
***Toys from the Heart [Toys and educational materials]
***Difference for a Day Activities for teens at the Toussaint Academy [monthly outings, financial literacy and self esteem programs]
***Difference for a Week College program [supporting previously homeless students who are in succeeding in college] 
***Difference for a World [providing necessities to Rancho Milagro Orphanage in Baja Mexico]
***Other special projects and activities to enhance the lives of less fortunate children

In July 2012,  Lisa Kogan and Mark Barneburg contacted IAATK  with this awesome idea…they didn’t want presents, they wanted to help our charity! In 2013, Sage Weiss was our youngest fundraiser. She and her Mom, Kristen raised over $1500! 

Want to do more than just donate? 

So, have you ever thought…”I don’t want presents, instead, I want to do something good”?


We are asking SUPPORTERS to JOIN OUR TEAM and raise $100 during their Birthday Month!  

It’s All About the Kids® helps over 1600 children from Southern Caliornia and Baja Mexico by creating unique programs and activities to build self esteem, prepare for college and teach that life is limitless!  WE HELP KIDS SUCCEED! 


Prizes for the top fundraisers!

 Each calendar year, the fundraiser who raises the most will receive a Birthday Party planned by Angela Brannon-Baptiste of Partying for a Purpose [Value $2500].