Difference for Success Program

Difference for Success is the newest program of It’s All about the Kids®. For 13 years, It’s All about the Kids® has provided unique programs and activities for homeless teens from the Toussaint Academy. Through hard work and dedication, we have helped them succeed!

We don’t want to stop now! As the Academy is closing to youth under 18, the 13 homeless teens are transitioning to other situations. They need our help!

We want to provide:
Luggage for their belongings
Luggage filled with items customized to each teen [pants, shirt, shoes, coat, underwear, socks, hygiene products, school supplies, flash drives, etc…]
Beds, bedding and household items
Our amazing Life Skills Program, college prep and additional activities to help them succeed
Please invest in our teens. We need your help!



Songs for Shelter!
November 12, 2016 at 10pm at Rustic Root
November 13, 2016 at 11am at Lafayette Hotel


We need Toys 2016!

Last year, It’s All About the Kids® transformed into Santa’s Workshop San Diego and the super elves [volunteers who collect toys] collected and distributed over 2200 toys! This is our 13th year providing awesome toys to our kids, so WE NEED YOUR HELP!

This year, we have to exceed that goal! We are helping two more charities this year too! So, we need your help!

1. Have a toy drive at your holiday party or place of work!

2. Collect toys within your family or with friends!

3. Volunteer to help us make Santa’s Workshop San Diego happen!

We like to take lots of photos of donors and toys and post then on our social media and website! We are so grateful to everyone who helps us make a difference this year!

Please contact us at events at itsallaboutthekids.org. We have an easy step by step process that includes artwork for posters, a playpen and more!

This year will are collecting non violent toys for:

Christie’s Place [all ages, gift cards for teens]
Eunime [all ages]
Serra Mesa Food Pantry [all ages, gift cards for teens]
Storefront [gift cards for teens]
Family Justice Center [all ages]
Second Chance Youth Program [gift cards for teens]
San Diego Rescue Mission [ all ages, gift cards for teens]
Takewing [ages birth to 7]
Santa Caus – [all ages]. Santa Caus will then distribute to orphanages in Baja Mexico

Last year, San Diego Charger Keenan Allen and Legoland invited over 50 of our kids to receive toys and enjoy an amazing day at Legoland!

Bolt’n Back to School with SD Charger Branden Oliver



Thank you so much to San Diego Chargers Running Back Branden Oliver for hosting our  Bolt’n Back to School Party !   Over 100 kids from the Serra Mesa Food Pantry, San Diego Rescue Mission and Second Chance received backpacks, lunch boxes, and school supplies.  Branden helped the kids choose their items and then joined them for some catch with the football!   All the kids received sight and medical screenings, a great lunch and games as well!

Thank you to Luisa and everyone at Serra Mesa Food Pantry for hosting the party at the Pantry.
Thank you to everyone who helped make this day amazing! Thank you to  Board Directors Amber Esparza and Pete Aufsesser, and volunteers Susan Locklear, Kristy Salazar, and Ana and Destiny Fuentes.


Thank you to  our awesome sponsors!

Branden Oliver

LaChica Sports

UC San Diego Health

San Ysidro Health Center

American Heart Association

Aero Drive/Murphy Canyon Jersey Mike’s

Long Island Mikes Pizza

WINK Women in Networking Know

Hollie Davis-Allen of Liberty Mutual

Rebecca Kelly

Nico Belo

Julie Harte

Tyler Orion

Tanja Porter

Lisa Whalen

Ollie Wheeler

Dana Rowley and My Personalized Pencils

Pete Aufsesser





Partying for a Purpose Lounge at the US Sand Sculpting Challenge on Labor Day Weekend


Thank you to everyone who joined us at the Partying for a Purpose Lounge at The US Sand Sculpting Challenge and Dimensional Art Expo on Labor Day weekend on the B Street Pier [Cruise Ship Terminal Pier]!

This amazing event was held Labor Day Weekend! September 2-5, 2016 9am-7pm

The US Sand Sculpting Challenge and Dimensional Art Show was named one of the top 20 Seaside Festivals in the world by American Express! Over 15 unique sand sculptures on the Pier! Amazing art, food trucks, games for the kids and our Partying for a Purpose Lounge!

p4p lounge 12 x 12Thank you to our awesome sponsors: Anheuser-Busch, Etchings Expressions, St Petersburg Vodka, East Village Tavern & Bowl and Red Bull!

Thank you to our fantastic volunteers!  Big Shout out to our teams from Northwestern Mutual and Blank Slate Creative Studio!

100% of the proceeds from the alcohol sales was donated to It’s All About the Kids®!

CLICK HERE for more photos! 



P4P Lounge 12x12"

13th Annual Champagne & Purses Party June 28, 2016


13th Annual Champagne & Purses Presented by Partying for a Purpose

At the University Club

On Tuesday, June 28, 2016 at 7pm-10pm

Our Fabulous Hosts Include:

Meeshie Nguyen
Lisa Vomero-Inouye
Gina Linn Espinoza
Ana Padilla
Jeana Wallace
Rowena Serafez
Kristy Salazar
Jessica Gonzales
Angela Brannon-Baptiste

Join 150 of San Diego’s finest ladies as we raise money and collect donated items for high school girls and their prom! We will enjoy complimentary tastings from St Petersburg Vodka, Henebery Celebrated Whiskey and wine and champagne from Etching Expressions with delicious food from the University Club. Delectable desserts from Sprinkle Me Desserts and Brilliant Treats will also be served! And, networking with San Diego’s finest women!

The highlight of the evening is the fashion show featuring Hat Diva with styling by Kotton Candy Co.
Our Fashion Show stars our amazing Hosts!
Entertainment by El Watusi and DJ Scott Roberts with Jason Whitmore on Sax
Photos by Chris Brake Photography and John Campbell
Raffle and Auction

GET TICKETS AT http://www.ItsAllAboutTheKids.org/tickets

Ladies, please purchase a ticket and also bring new or gently used shoes, jewelry or a purse to be donated to our high school girls for Prom. No dresses are needed this year.

VIP Tickets include: A reserved seat for the fashion show and a VIP Goody Bag from our awesome sponsors.

ATTIRE: Black and White

Sponsorships available, Sponsor letter for Champagne & Purses June 2016.

21 and Up Only.
Valet is available after 5pm for $15. Self Parking after 5pm for $10.
University Club is located at 750 B Street 34th Floor, San Diego 92101

Since 2004, it’s All about the Kids Foundation has hosted Prom for the Toussaint Academy. We provide everything including flowers, photos, DJ, food, transportation, suits, shoes..the works! All the teens are invited to the Prom, so everyone is able to enjoy Prom, regardless of popularity. The Prom is held on August 3, 2016 because all the students live at the Academy so we can have it anytime of year and the weather in August is always beautiful! If you would like to volunteer at the prom, please contact events @ itsallaboutthekids.org.

Photo by JWT Photography

Art and Philanthropy!

JUST FREAKing ART was so much fun! Held on May 14, 2016 at Blank Slate Creative Studio!

Thank you to our sponsors! St Petersburg Vodka and Etchings Expressions!


Blank Slate is located at 2110 Hancock Street, Suite 201, San Diego, CA 92110

It’s All About the Kids® Sunday Game with the San Diego Gulls

It’s All About the Kids® Sunday Game with the San Diego Gulls

Sunday, April 3, 2015 3pm at Valley View Casino Center on Sports Arena in San Diego !

What an amazing day! Thank you so much to the San Diego Gulls! 100 kids and supporters cheered for our Gulls!

And a HUGE THANK YOU TO OUR SPONSORS Real Deal Mattress and Hardcore Fitness San Diego!

Because of their generosity, we were able to bring 100 kids and supporters to the game, and the kids even got to skate on the ice after the game!

After the game, we were able to go on the ice to recreate this photo!
For more photos, CLICK HERE!